Pink Balls, a 1km long ribbon-like installation of 170,000 resin balls suspended over Sainte-Catherine Street East, in the Gay Village of Montreal, is part of the pedestrian transformation of the street that occurs over the summer. The unexpected and joyful experience it creates has become the symbol of the Village with a strong presence in the media. By integrating the community into the project, Pink Balls has increased the appeal among both local visitors and tourists, becoming a catalyst for economic and social development in a neighbourhood that has otherwise been gripped by serious social and economic problems.
